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PUMA appoints Björn Gulden as new CEO

PUMA appoints Björn Gulden as new CEO

Herzogenaurach, Germany, 18 April 2013 ? The Administrative Board of PUMA SE today appointed Björn Gulden (47) as the Sportlifestyle company?s new Chief Executive Officer (CEO), effective 1 July 2013. He succeeds Franz Koch who left the company at the end of March. Björn Gulden brings to PUMA an extensive international experience of nearly 20 years in the sporting goods and footwear industry, where he held a variety of management positions.…
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