Ford k?ret til verdens mest milj?venlige brand

Ford er blevet k?ret til verdens gr?nneste brand. Den globale brandingvirksomhed Interbrand har netop offentliggjort sin liste for 2014 over verdens 50 mest gr?nne brands og her stryger Ford helt til tops, foran sv?rv?gtere som Coca-Cola og Microsoft.
Ford Motor Company bliver f?rst og fremmest anerkendt for at g? forrest, n?r det handler om ansvarlig og b?redygtig produktion, h?j gennemsigtighed i virksomhedens forretningsprocesser og for at give offentligheden udvidet adgang til information om virksomhedens aktiviteter. Fords selvst?ndige, milj?venlige initiativer og s?rlige fokus p? reduktion af vand og affald bidrog til at sikre f?rstepladsen.
Interbrand k?rer hvert ?r de 100 st?rkeste brands i verden og det er blandt disse, at de 50 mest milj?venlige brands bliver fundet. Disse brands bliver fundet p? baggrund af omfattende forbrugerunders?gelser og data, indsamlet og analyseret af Deloitte Consulting LLP, sammenholder Interbrand forbrugernes opfattelse med h?rde facts og tildeler virksomhederne point.
-Over de seneste ?r har Ford v?ret helt i front p? b?redygtighed. Ford har integreret b?redygtighed i virksomhedens forretningsplan. Det betyder, at Ford hurtigt? kan tage bestik af ? og handle p? – de sociale- og milj?m?ssige p?virkninger, virksomhedens aktiviteter medf?rer, siger Interbrands topchef Jez Frampton.
-N?glen til at g?re Ford endnu mere v?rdifuld ? som brand og som virksomhed ? er at forts?tte investeringerne i brugen af alternative energikilder og udvikle nye, br?ndstofbesparende teknologier, siger Frampton.

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F?lg Ford p? Pressecenter ? Facebook ? Ford.dk ? Fords nyhedsbrev
Foto og mere information findes p? Ford Danmark pressecenter:
http://www.mynewsdesk.com/dk/pressroom/ford-motor-company
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Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 50,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (13 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 ? the same year Ford Motor Company was founded. European production started in 1911.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 183,000 employees and 65 plants worldwide, the company?s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.

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