Rewine and KISS Partner to Create Zin Fire Zinfandel and Destroyer Beer
Kiss Zin Fire Zinfandel now in Norway!
Los Angeles, CA, USA and Stockholm, Sweden — September 28, 2011 — Legendary rock band KISS is raising a glass to celebrate its show-stopping spirit with spirits! KISS and wine distributor Rewine today announced the signing of a European licensing deal to create rare rock and roll vintages of KISS-themed Zin Fire Wine and Destroyer Beer.
KISS Zin Fire is a bold and fruity 2010 California Zinfandel — the result of a cool, long growing season that promoted fantastic flavor, acidity, and color. A brazen blend of blackberry and pepper gives the vintage a hard-rocking kick and spicy smooth finish.
“This isn’t just something we put a label on. We wanted wine and beer unique to KISS and we got it, said Paul Stanley of KISS. “This stuff will set your taste buds on fire.”
“If you love beer and wine, this one is for you!” said Gene Simmons of KISS.
“Working with KISS was a fantastic experience,” said Joakim Perani, managing director/partner of Rewine. “The band members were incredible partners in creating something that fans of fiery rock music, as well as great wine and beer, will enjoy.”
KISS Zin Fire Wine and Destroyer Beer have already been launched in Sweden, Finland, and Denmark, The Netherlands, and the UK. Now is it Norway?s turn! The wine will be available at Vinmonopolet from March 1 2012, at a price of 139,90 NOK in the ordering assortment (art.nr 96767). Additional distribution details are online at www.kissrockdrinks.com.
Live Nation Merchandise, KISS’ exclusive worldwide merchandise and licensing agent, brokered the deal.
Founded in 2002, Rewine is a leading distributor that specializes in providing control- and private-label wines and wine brands for retail, on-premise, and affinity customers. The company is best known for partnering with renowned wineries and icons to create celebrity vintages for the European market. Previous releases included Elvis Presley wines, which ranked among the most successful California wines priced above 10 euros, and Christian Audigier’s wine and champagne.
About Arvid Nordquist A.S
Arvid Nordquist is licensed importer on the Norwegian market. For more information www.arvidnordquist.no or contact Lars Sagen.
KISS, the legendary American rock band, was formed in New York City in 1972. Nearly four decades later, the group’s iconic style, explosive performances, and raging rock anthems have made it one of the most influential bands in the history of rock and roll.
KISS’ staggering achievements include the release of 44 albums, sales of 100 million albums, sold-out stadium tours around the globe, and the ferocious support of nearly five million Facebook fans and generations of KISS Army fans. The band has been recognized with honors from MTV, VH1, the Recording Industry Association of America, the
People’s Choice Awards, and the Hollywood Walk of Fame. The “Hottest Band in the World” literally set the stage on fire at high-profile shows at Super Bowl XXXIII, the 2002 Winter Olympics, the Rockin’ the Corps concert dedicated to our troops, and American Idol’s 2009 finale. And the band can be seen and/or heard all night and every day in movies, television shows, and legions of fans showing off their cool KISS shirts and merchandise.
KISS continues its screaming success with a recent nomination to the Rock and Roll Hall of Fame and a #2 Billboard 200 debut for its latest album, Sonic Boom.
KISS has left the studio, unleashing musical mayhem on a new album aptly titled Monster. Monster will roar into stores, along with a massive global tour, in 2012.
For all things KISS, visit www.KISSonline.com.
Rewine Sweden AB
Tel: +46 8 31 19 48
Arvid Nordquist A.S
Tel: +47 930 35 940